It was founded in 1978 in Miami, Florida by Mr. Luis M Latour, an Architect and entrepreneur who believed that we must be pro-active about planet conservation for our children children’s.
Our company’s mission is to educate every consumer that water should not be used in their cooling system. Water is a limited natural resource that should be used exclusively in our daily lives. All types of waters whether they are distilled, purified or de-mineralized causes corrosion and oxidation when used on engines, cooling systems or any components made from metals. Now is the time to start being more conscious of our environment and to take better care of our cars. Use Freezetone Products!